Privacy Policy

1. Introduction

Santa Paula Media, operated by Mercantil Santa Paula Ltda. (CNPJ 18.527.224/0001-11), located at Rua Da Alfandega, 415, Brás, São Paulo – SP, CEP 03006-030, Brazil, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or engage our services.

By accessing our website or submitting any form, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our website.

2. Information We Collect

We may collect the following categories of personal information:

• Identification data: full name, email address, phone number and company name submitted through contact or quote forms.
• Usage data: IP address, browser type, operating system, referring URLs, pages visited and time spent on the site, collected automatically via cookies and analytics tools.
• Communication data: content of messages you send us through forms or email.
• Business data: advertising budget ranges, platform preferences and business goals shared during the quoting process.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the services you request.
• To prepare and deliver customized proposals and quotes.
• To communicate updates, service information and relevant marketing content (with your consent).
• To analyze website performance and improve user experience.
• To comply with applicable legal obligations under Brazilian law, including the Lei Geral de Proteção de Dados (LGPD – Law No. 13.709/2018).

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under the LGPD:

• Consent: when you voluntarily submit your information through our forms.
• Legitimate interest: to respond to your requests and improve our services.
• Legal obligation: when required by applicable law or regulatory authority.
• Contract performance: when processing is necessary to fulfill a service agreement.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. Cookies are small text files stored on your device. We use:

• Essential cookies: required for the website to function properly.
• Analytics cookies: to understand how visitors interact with our website (e.g., Google Analytics).
• Marketing cookies: to deliver relevant advertising and measure campaign effectiveness.

You may disable cookies through your browser settings; however, some features of the website may not function correctly as a result.

6. Sharing of Information

We do not sell, rent or trade your personal information to third parties. We may share your data with:

• Service providers: trusted third-party vendors who assist us in operating our website and delivering services (e.g., email platforms, CRM tools), under strict confidentiality agreements.
• Advertising platforms: such as Google LLC and Meta Platforms Inc., solely for the purpose of managing campaigns on your behalf, as authorized by you.
• Legal authorities: when required by law, court order or governmental regulation.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Contact form submissions are retained for up to 5 years. You may request deletion of your data at any time (see Section 9).

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure or destruction. These measures include SSL/TLS encryption, access controls and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights Under the LGPD

As a data subject under Brazilian law, you have the following rights:

• Right to confirm whether we process your personal data.
• Right to access your personal data.
• Right to correct incomplete, inaccurate or outdated data.
• Right to request anonymization, blocking or deletion of unnecessary data.
• Right to data portability.
• Right to withdraw consent at any time.
• Right to lodge a complaint with the Autoridade Nacional de Proteção de Dados (ANPD).

To exercise any of these rights, please contact us at privacy@santapaulamedia.com.

10. International Data Transfers

Some of our service providers and advertising platforms are located outside Brazil. When transferring your data internationally, we ensure that adequate safeguards are in place in accordance with the LGPD and applicable international data protection standards.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the updated policy.

13. Contact Information

If you have any questions, concerns or requests regarding this Privacy Policy, please contact us:

• Company: Mercantil Santa Paula Ltda.
• CNPJ: 18.527.224/0001-11
• Address: Rua Da Alfandega, 415, Brás, São Paulo – SP, CEP 03006-030
• Email: privacy@santapaulamedia.com